Office is a San Francisco-based creative studio that crafts strategies and designs experiences to make things better.
What We Do
We work with leading brands and emerging businesses to clarify their stories and create meaningful experiences that matter to people. This includes brand strategy, visual identities, packaging, advertising, digital experiences, communications and environments. We don’t have a singular, proprietary process; we adapt to the unique needs, work processes and internal cultures of each client. But we find the most successful (and fun) relationships are truly collaborative. And the very best work is created together. In 2014, Office was awarded the Smithsonian's Cooper Hewitt National Design Award to honor lasting achievement in American design and recognize excellence, innovation and enhancement of the quality of life. The Office team was honored by First Lady Michelle Obama at the White House.
Over the past 13 years, we’ve been fortunate to help build brands we believe in. Whether a global Fortune 100 company or Silicon Valley start-up, for us, it’s about the organization’s potential and the client’s courage to differentiate through design. Some of our partners, past and present, include:
Office is located in the vibrant and almost always sunny Mission District of San Francisco, in what used to be a window factory. Our team of experienced strategists, designers, writers and account directors are intensely curious and passionate about designing better experiences. Being a small studio keeps us collaborative, fast, flexible and creative. It helps us build close, long-term partnerships with our clients. And it allows our core leadership team to be involved in every project we take on.
Jill Robertson / President
Jill leads our strategy engagements and helps our clients make a positive impact. She gets excited about imaginative ideas, clarity and iced chai.
- Used to be a speechwriter. Today she writes brand stories for her clients, and bedtime stories for her twin boys.
- Co-founded Wee Society, a kids’ brand that aims to spark creativity and encourage kindness.
- Was raised in rural Iowa (home to Albert, the world’s largest bull).
Jason Schulte / Founder & Creative Director
Jason helps our team create differentiated work that emotionally resonates with people.
- Has received lots of design awards, including this one. Keeps them all in the bathroom.
- Brings Elvis with him to work every day.
- Grew up in Green Mountain, Iowa (where there’s no mountain).
Rob Alexander / Creative Director
Rob subscribes to Dieter Rams’ mantra, “less, but better.” He starts with a million ideas, then relentlessly edits to find the simplest way to tell the client’s story.
- Favorite pirate-related project (so far).
- Dad to Finn, who is also a crazy-talented illustrator.
- Never, ever gets flustered. No matter how hard we try.
Emily Bolls / Strategist
Emily has 15+ years experience developing consumer-inspired marketing and communications strategies. Clients appreciate her clarity, candor and ability to lead productive discussions in record time.
- Started her career as a writer and editor for business and tech magazines.
- As stroke seat on her crew team, she set the pace and rhythm for the boat. Same goes for her projects.
- Awarded “most fun to be around” in her 8th grade yearbook.
Cindy Wu / Operations & Account Director
Cindy makes sure we get things done. She completely gets the creative process. And she never, ever misses a deadline.
- Leads large-scale global projects for P&G, PepsiCo and others.
- Does obstacle racing.
- Passionate about organization, clarity and snacks.
Reva Parness / Account Director
Reva has more than 13 years experience exceeding her clients’ expectations. Don’t be fooled by her relaxed vibe – she never misses a detail.
- Has led Office’s engagements with Whole Foods, Google, Fisher-Price and 826 Valencia.
- Into interior design, photography and tillandsias.
- Grew up in Los Angeles, where she may or may not have worked as the personal assistant to Mrs G. from The Facts of Life.
Stanford Children’s Health
Repositioning a leader
We helped Stanford Children’s Health (SCH) reposition from a single, renowned hospital to a broader network of care. Previously known as “Lucile Packard Children’s Hospital at Stanford,” SCH had an opportunity to more closely align with the Stanford brand and represent the world-class care that Stanford doctors provide. We helped develop the organization’s brand strategy; created a new visual identity system, voice and implementation guidelines; developed the new website visual design and collateral; and created an editorial print publication; and concepted an integrated advertising campaign that included broadcast spots, outdoor, print and digital ads, microsite and viral video-generator.
Evolving the identity
We evolved the logo to reflect the organization’s affiliation with Stanford Medicine, while retaining some equity from the previous mark. To further emphasize that SCH is an organization for kids, we built a library of emotional photography and incorporated pops of color and playful visual elements, while still maintaining the credibility of a leading health care provider.
The hospital of the future
With a $1 billion expansion, SCH is building the most technologically advanced, family-friendly and sustainable hospital for kids and pregnant women. We developed collateral and a fence wrap to communicate the vision and plans. We recommended naming kids’ hospital rooms facing the construction site “rooms with a view,” and made construction hats, binoculars and activity sheets to celebrate the building’s progress.
Healthy, happier lives
To help establish Stanford Children's Health as the leading healthcare resource for families in the region, we created an editorial print publication that was sent to all homes with kids throughout the Bay Area. In addition to stories and practical tips on health and wellness, the publication features a removable activity book just for kids.
Extraordinary care for your extraordinary kid
We wanted the awareness campaign “Extraordinary Care for Your Extraordinary Kid” to demonstrate that Stanford Children’s Health gets what’s most important to parents — providing exceptional care for the most important people in your life. The ads weave relatable moments and positive health care outcomes into emotional stories based on those universal emotions of love, hope and pride that every parent feels for their child.
Broadcast spots, shown on TV and in cinemas, capture touching moments in the life of a child with a heartfelt letter from their mom or dad as the voice-over. Outdoor, print and digital ads emphasize what makes SCH’s care extraordinary.
An innovative element of the campaign is an interactive tool that allows families to create personalized video messages for their kids, featuring their own photos and warm-hearted messages that capture what makes them one-of-a-kind. Parents can create the videos on yourextraordinarykid.org, and then share them through social media. The microsite also features videos of kids who have received care at Stanford Children’s Health.
Branding & Identity