Google #MySuperG

Sparking Social Engagement

Office collaborated with the Google Social Lab to develop the concept of an ever-changing Google G that inspires creative expression and invites users to play.

Office Super G 2
Office Super G 3
Office Super G 4
Office Super G 5

The idea was to invite Google users to create and share their own interpretations of the logo, tagged #MySuperG. To get the concept rolling and to spark submissions, the Office team developed a series of still images and motion graphics — re-imagining the G as a piñata, Polaroids, vinyl, flowers, chewed gum and more. Since then, thousands of users have posted their own inspired creations.

Office Super G 16
Office Super G 6
Office Super G 7
Office Super G 8
Office Super G 9
Office Super G 11
Office Super G 12
Office Super G 13
Office Super G 14
Office Super G 15

Project Scope

Social concept and executions
Photography
Animation