Willow
Pumping, Reimagined
Willow is changing the lives of new moms by reimagining the breast pump. Quiet and discreet, with no cords, no dangling bottles, and no loud sucking sounds — it fits right into the bra, so moms can pump wherever life takes them.
Through collaborative sessions with the client, the Office team helped define Willow's strategic brand platform. Reflecting the game-changing nature of the product, the team developed an elevated visual identity that’s also relatable and relevant to new moms.
In creating a new website and packaging, Office refined Willow's messaging and established a cohesive tone of voice. The team art directed photography, and introduced a new illustration style to reinforce the brand’s approachable personality.
