Renew Life

A vibrant evolution

At least 70 percent of your immune system is in your gut. So it follows that a healthy gut positively impacts your health — improving energy, sleep, digestion, mood, memory and more. That’s the purpose of Renew Life, a pioneer in high-quality digestive wellness supplements.

When The Clorox Company acquired Renew Life, they engaged Office to create an identity and packaging that represents the brand's potential to improve lives.

Office Renew Life 2 Identity Logo

Renew Life's positive spirit comes through in the vibrant identity. It’s rooted in the idea of the brand’s original sun logo, re-created and simplified to feel more elevated, modern and iconic — better reflecting the products’ purity and quality.

Office Renew Life 3 Packaging

Shopping supplements today is confusing, with dozens of choices and little differentiation. The Renew Life packaging system, designed to work across 4 different product lines and over 60 skus, boldly stands out on shelf and on screen.

Office Renew Life 4 Packaging
Office Renew Life 5 Packaging

Educating consumers about gut health has always been part of Renew Life’s mission and is incorporated into the packaging design. The tone of voice is human and conversational — reinforcing the brand’s approachability and differentiating it from clinical-sounding competitors.

Office Renew Life 6 A Packaging
Office Renew Life 6 B Packaging
Office Renew Life 7 Advertisement
Office Renew Life 8 Poster
Office Renew Life 9 Book

Project Scope

Design strategy
Visual identity system
Packaging
Brand guidelines