Office is a San Francisco-based creative studio that crafts strategies and designs experiences to make things better.
What We Do
We work with leading brands and emerging businesses to clarify their stories and create meaningful experiences that matter to people. This includes brand strategy, visual identities, packaging, advertising, digital experiences, communications and environments. We don’t have a singular, proprietary process; we adapt to the unique needs, work processes and internal cultures of each client. But we find the most successful (and fun) relationships are truly collaborative. And the very best work is created together. In 2014, Office was awarded the Smithsonian's Cooper Hewitt National Design Award to honor lasting achievement in American design and recognize excellence, innovation and enhancement of the quality of life. The Office team was honored by First Lady Michelle Obama at the White House.
Over the past 13 years, we’ve been fortunate to help build brands we believe in. Whether a global Fortune 100 company or Silicon Valley start-up, for us, it’s about the organization’s potential and the client’s courage to differentiate through design. Some of our partners, past and present, include:
Office is located in the vibrant and almost always sunny Mission District of San Francisco, in what used to be a window factory. Our team of experienced strategists, designers, writers and account directors are intensely curious and passionate about designing better experiences. Being a small studio keeps us collaborative, fast, flexible and creative. It helps us build close, long-term partnerships with our clients. And it allows our core leadership team to be involved in every project we take on.
Jill Robertson / President
Jill leads our strategy engagements and helps our clients make a positive impact. She gets excited about imaginative ideas, clarity and iced chai.
- Used to be a speechwriter. Today she writes brand stories for her clients, and bedtime stories for her twin boys.
- Co-founded Wee Society, a kids’ brand that aims to spark creativity and encourage kindness.
- Was raised in rural Iowa (home to Albert, the world’s largest bull).
Jason Schulte / Founder & Creative Director
Jason helps our team create differentiated work that emotionally resonates with people.
- Has received lots of design awards, including this one. Keeps them all in the bathroom.
- Brings Elvis with him to work every day.
- Grew up in Green Mountain, Iowa (where there’s no mountain).
Rob Alexander / Creative Director
Rob subscribes to Dieter Rams’ mantra, “less, but better.” He starts with a million ideas, then relentlessly edits to find the simplest way to tell the client’s story.
- Favorite pirate-related project (so far).
- Dad to Finn, who is also a crazy-talented illustrator.
- Never, ever gets flustered. No matter how hard we try.
Emily Bolls / Strategist
Emily has 15+ years experience developing consumer-inspired marketing and communications strategies. Clients appreciate her clarity, candor and ability to lead productive discussions in record time.
- Started her career as a writer and editor for business and tech magazines.
- As stroke seat on her crew team, she set the pace and rhythm for the boat. Same goes for her projects.
- Awarded “most fun to be around” in her 8th grade yearbook.
Cindy Wu / Operations & Account Director
Cindy makes sure we get things done. She completely gets the creative process. And she never, ever misses a deadline.
- Leads large-scale global projects for P&G, PepsiCo and others.
- Does obstacle racing.
- Passionate about organization, clarity and snacks.
Reva Parness / Account Director
Reva has more than 13 years experience exceeding her clients’ expectations. Don’t be fooled by her relaxed vibe – she never misses a detail.
- Has led Office’s engagements with Whole Foods, Google, Fisher-Price and 826 Valencia.
- Into interior design, photography and tillandsias.
- Grew up in Los Angeles, where she may or may not have worked as the personal assistant to Mrs G. from The Facts of Life.
826 Valencia Tenderloin Center
Creating a safe, inspiring and weird place for kids
826 Valencia, the world’s most creative nonprofit writing and tutoring center for kids, has opened a new location in one of San Francisco’s poorest neighborhoods. On a corner formerly known as “pill hill” for its drug activity, the 826 Valencia Tenderloin Center now provides a safe, inspiring place for the thousands of kids who live in this community. The center is fronted by King Carl’s Emporium — a store where Carl, a world-traveling royal pufferfish, sells the strange wares he brings back from his trips — serving explorers and adventurers of all kinds, from all lands.
From developing the initial retail concept through store opening, the Office team partnered with 826 Valencia pro bono for a year to create the store’s visual identity, customer experiences, products, packaging and exterior design.
“When we met with Dave Eggers (826 Valencia Founder) at the outset, he told us to 'make it weird.’ That’s the magic of 826. Weird is what gets kids engaged and sparks their imagination. A traveling royal pufferfish who sources stuff for elves, gnomes, unicorns, ogres, kraken, whale people and sea monkeys? The creativity catches on. And that hopefully comes through in their writing.” The imaginative experience starts before kids walk in the door. For the building exterior, Office created a larger-than-life sea creature mural, and window signage that describes what’s inside and what’s not.
And when they walk in the door, kids are handed a scavenger hunt — to discover stuff like unicorn horn polish, an ogre thumbprint, stilts for tiny creatures, and a doubloon (or two).
King Carl no longer provides astrology readings; however, customers are invited to "take a fortune” (available at the front desk), as long as they write and leave a fortune for the next person.
Office invited 826 Valencia students to answer writing prompts, like “There’s a sea monster under your bed. Why?” Then the team turned the kids’ ideas into illustrated posters that are displayed in the windows, and postcards that are sold in the store.
Office also developed or sourced dozens of products — from t-shirts, totes, pins, patches and posters, to Enchanted Forest Fipple Flutes, Unicorn Horn Polish, Gnome Be-Gone and Giant Squid Ink Pens. Proceeds from the sales of all products fund 826 Valencia’s free writing programs for kids.
Branding & Identity
Retail & Environments
Tokyo Type Directors Club 2017
Type Directors Club 63