Office is a San Francisco-based creative studio that crafts strategies and designs experiences to make things better.
What We Do
We work with leading brands and emerging businesses to clarify their stories and create meaningful experiences that matter to people. This includes brand strategy, visual identities, packaging, advertising, digital experiences, communications and environments. We don’t have a singular, proprietary process; we adapt to the unique needs, work processes and internal cultures of each client. But we find the most successful (and fun) relationships are truly collaborative. And the very best work is created together. In 2014, Office was awarded the Smithsonian's Cooper Hewitt National Design Award to honor lasting achievement in American design and recognize excellence, innovation and enhancement of the quality of life. The Office team was honored by First Lady Michelle Obama at the White House.
Over the past 13 years, we’ve been fortunate to help build brands we believe in. Whether a global Fortune 100 company or Silicon Valley start-up, for us, it’s about the organization’s potential and the client’s courage to differentiate through design. Some of our partners, past and present, include:
Office is located in the vibrant and almost always sunny Mission District of San Francisco, in what used to be a window factory. Our team of experienced strategists, designers, writers and account directors are intensely curious and passionate about designing better experiences. Being a small studio keeps us collaborative, fast, flexible and creative. It helps us build close, long-term partnerships with our clients. And it allows our core leadership team to be involved in every project we take on.
Jill Robertson / President
Jill leads our strategy engagements and helps our clients make a positive impact. She gets excited about imaginative ideas, clarity and iced chai.
- Used to be a speechwriter. Today she writes brand stories for her clients, and bedtime stories for her twin boys.
- Co-founded Wee Society, a kids’ brand that aims to spark creativity and encourage kindness.
- Was raised in rural Iowa (home to Albert, the world’s largest bull).
Jason Schulte / Founder & Creative Director
Jason helps our team create differentiated work that emotionally resonates with people.
- Has received lots of design awards, including this one. Keeps them all in the bathroom.
- Brings Elvis with him to work every day.
- Grew up in Green Mountain, Iowa (where there’s no mountain).
Rob Alexander / Creative Director
Rob subscribes to Dieter Rams’ mantra, “less, but better.” He starts with a million ideas, then relentlessly edits to find the simplest way to tell the client’s story.
- Favorite pirate-related project (so far).
- Dad to Finn, who is also a crazy-talented illustrator.
- Never, ever gets flustered. No matter how hard we try.
Emily Bolls / Strategist
Emily has 15+ years experience developing consumer-inspired marketing and communications strategies. Clients appreciate her clarity, candor and ability to lead productive discussions in record time.
- Started her career as a writer and editor for business and tech magazines.
- As stroke seat on her crew team, she set the pace and rhythm for the boat. Same goes for her projects.
- Awarded “most fun to be around” in her 8th grade yearbook.
Cindy Wu / Operations & Account Director
Cindy makes sure we get things done. She completely gets the creative process. And she never, ever misses a deadline.
- Leads large-scale global projects for P&G, PepsiCo and others.
- Does obstacle racing.
- Passionate about organization, clarity and snacks.
Reva Parness / Account Director
Reva has more than 13 years experience exceeding her clients’ expectations. Don’t be fooled by her relaxed vibe – she never misses a detail.
- Has led Office’s engagements with Whole Foods, Google, Fisher-Price and 826 Valencia.
- Into interior design, photography and tillandsias.
- Grew up in Los Angeles, where she may or may not have worked as the personal assistant to Mrs G. from The Facts of Life.
Refreshing a global icon
When The Coca-Cola Company defined a new vision for Fanta to “create more play in the world” — they asked us to bring it to life visually. Fanta is distributed in 190 countries. The design challenge was to build a system that would visually unify the brand worldwide and also allow for flexibility across individual markets. Marketing challenges and opportunities varied among cultures, so we started by understanding the different shopping experiences — from bodegas in rural Mexico, to supermarkets in Moscow. Then we developed a visual brand architecture that defined the brand’s design strategy and approach for all Fanta variants and sub-brands.
Bold, fun, flexible
We designed a visual identity system to ignite the brand’s sense of playfulness and to boldly stand out on the shelf. This meant infusing the brand’s life-is-good spirit and bubbly personality into the entire visual system, including the new logo, visual elements, packaging system, point-of-sale marketing, lifestyle products and digital execution examples. We built comprehensive brand guidelines to guide the ongoing work of creative agencies and marketing teams across markets. Then we produced a short film to create excitement among the Fanta team and bottling partners. As Fanta implemented the system worldwide, we advised regional teams, learned where additional support was needed and adjusted the global guidelines accordingly.
Fanta World: Teens discover global flavors
Fanta World is a sub-brand that introduces teens to limited-edition Fanta flavors from around the globe. We developed the visual identity system, packaging system and point-of-sale marketing to evoke a sense of adventure and discovery. Playful illustrations represent a specific country and flavor, like Thai Mango and China Melon. And the limited-edition packages have a collectible feel to encourage teens to grab them before they’re gone.
Brand & Identity
AIGA 365: 31
Communication Arts Design Annual 50
STEP Design Annual 100