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18th Annual Webby Awards, Official Honoree

Wee You-Things App

thredUP Launches a Fresh New Look



thredUP, the largest online resale shop for women's and kids' clothing, is building on its success with the launch of X Collection, which features designer brands like Joie, Kate Spade, Vince and Tory Burch. Women can now shop for like-new apparel from these brands at 70 percent off retail prices.

“thredUP’s all about being the most convenient resale resource while providing customers with the best fashion at the best prices, and offering sellers the best payouts possible,” said Anthony Marino, CMO, thredUP. Customers who consign their designer clothes on thredUP receive up to 80 percent of the resale value when sold.

Office collaborated with the thredUP team on defining their brand and design strategy, and on developing a new visual identity system, including the thredUP and X Collection logos.

"thredUP is redefining 'secondhand shopping,' " said Office creative director Jason Schulte. "The old stigmas associated with buying used clothes – damaged or worn, out of style – don't apply here. So we wanted the new identity to feel fashionable and aspirational, while also staying approachable, to reflect that thredUP puts great style within reach."

Today, thredUP has more than one million members, and is growing at a rate of 3,000 new members per day via its website and app.




Office Recognized by Art Directors Club


This week Office was awarded the ADC Bronze Cube for Wee Society's wood blocks.

The ADC Annual Awards, now in its 93rd year, is an international competition that showcases "work that meets the highest standards of art and craft" in today's creative industries.

The blocks feature the Wee You-Things characters and were designed to spark creativity, encourage imaginative play, and promote problem-solving. They're available for sale from Wee Society.

Hello N3TWORK


Today N3TWORK launched a mobile app to build the "internet of interests" -- an entirely new, more intuitive and more visual web experience.

"N3TWORK came to be simply because we were dissatisfied with web," says Neil Young, N3TWORK CEO. The current internet experience wasn't designed for mobile touch-based devices, and isn't organized for the way people think about things.

Re-organizing the experience around interests helps avoid information overload, so you can spend time focusing on what you're really interested in. N3TWORK taps into the knowledge of hundreds (or thousands or millions) of people who share your passions -- so you can discover and share the best stories, links, images and videos about the things you care about.

Those things -- represented by hashtags and called "Channels" in N3TWORK -- might range from #livemusic, to #sffoodie, to #nelsonmandela. In addition to posting media to the visually rich Channels, you can flip through them to read, like, share or comment on the posts you find interesting.

"It's like the love child of Flipboard and Twitter, with some Pinterest and Reddit somewhere in the bloodline," wrote Vindu Goel in the New York Times.

Office worked with the talented N3TWORK team to create the brand's visual identity system; recruiting and onboarding materials; and posters and design concepts for the new workspace.



Office Honored by AIGA


Office's work for Wee Society was honored by AIGA's "Justified" competition, which recognized 14 case studies that demonstrate the value of design.

Embarrassingly nice comments from the jurors:

"Wee Society sets the bar for a vital, desirable and engaging user experience for children and parents alike … full of imagination and delight. This is a winner, from the entrepreneurial spirit that drove the concept to its meticulous and business-savvy execution."
-Valerie Casey, founder and chief executive officer, Necessary Projects

"The branding and illustration are beautiful ... I’ll definitely frequent their site for all of my baby shower needs in the near future."
-Jessica Hische, letterer and procrastiworker, Title Case

"I don’t have children, but if I did, I’d want them to be Wee Society kids in hopes that they’d learn attention to detail and develop a sense of design savvy during play."
Josh Rubin, founder and editor in chief, Cool Hunting

"These entrepreneurial design minds invented a wonderful universe, then crafted magical portals into it through a website, apps, posters and products."
Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro)

"Inspirational. A well-thought-out plan on product development fuses with a nice balance of formal and informal design research and marketing strategies."
Clement Mok, design and business consultant, The Design Office of Clement Mok

"It is so refreshing to see good design in this consumer category, which historically has been uninspired. This sets the bar high."
-Alina Wheeler, author, Designing Brand Identity







"Weave" Art Now Available



Office's latest art piece, "Weave" is now available in our online Shop.

Each piece is one-of-a-kind, hand-woven (by us!) with three different papers, and stamped with a metallic gold foil reindeer.

It's wall art for the holidays and beyond, packaged in a glassine envelope and label for easy gift-giving.

Get yours.

Office Participates in InsideOut SF


InsideOut SF
is a curated exhibition of posters by 100 of the most influential San Francisco and international creatives, revealing their personal impressions of San Francisco. "We collaged together seemingly random images that represent some meaningful personal experiences in the city," says Jason Schulte, creative director, Office.

The posters are available only through a silent auction held at the AIGA gala on November 12, in San Francisco. Proceeds benefit the San Francisco chapter of AIGA, with funds going towards scholarships, educational programming and community events, such as SF Design Week.

Get tickets here.









The One Show Call for Entries


The One Show, a leading international creative competition, is now accepting entries.

Office worked with the One Club, which champions and promotes excellence in advertising and design, on its 2014 One Show call for entries campaign.

Anchored around the notion that great ideas can live in anything, and that even the smallest thing can be the catalyst for the most brilliant – and Gold Pencil-worthy – concept, the campaign supports the One Show's tradition of celebrating the industry's best.

Riffing on the One Show's iconic Pencil award, Office turned the pencil into more than 25 sources of possible inspiration – from photography to music to sushi.

World's Largest Disney Store Planned for China


Photo courtesy The Walt Disney Company
The Walt Disney Company announced plans to build the largest ever Disney Store in Shanghai, China, opening in 2015. The 53,000-square-foot flagship will feature Disney's award-winning store design.

"Disney has combined the retail concept with storytelling, fun and innovation and will provide families with a uniquely immersive entertainment destination featuring our best-loved stories and characters," said Stanley Cheung, EVP and Managing Director, The Walt Disney Company, Greater China.

Office collaborated the Disney Store team to completely re-imagine the retail experience.

Introducing Evernote Market


Evernote—the company built to help the world remember everything—has just unveiled the Evernote Market, an online storefront with beautiful products designed to help you get more done and enjoy doing it.

"We're not just an app anymore," said Evernote CEO Phil Libin in a blog post. "This is a big step for us, but it's also a natural evolution of our original vision and business model … great products that give you a better way to live and a smarter way to work."

Evernote VP of Branded Products Jeff Zwerner traveled the globe, identifying partners and designing smart, beautiful, functional products. Some of them are integrated with the Evernote app, giving physical objects a digital future. This includes Evernote Notebooks by Moleskine, which make it easy to digitize your paper notes; well-designed bags from French boutique Cote&Ciel; and a new scanner with Fujitsu that quickly scans and automatically files items by type, directly into your Evernote account. Check out more in their video.

Office is thrilled to be collaborating with the Evernote team and has created a series of posters and T-shirts now available for sale in the Evernote Market.





Disney Baby Launches Across Europe


Disney announced plans to introduce the Disney Baby brand in Europe in early 2014. The entire Disney product offering for babies and toddlers is now under a single umbrella brand.

The new brandwas introduced in the U.S. in 2012. Office worked with the Disney Baby team to develop the brand's global visual identity, packaging system, tone of voice, advertising and brand guidelines.

"The unique challenge here was to build strong branding that could also take a backseat to Disney's iconic stories and characters," says Office founder and creative director Jason Schulte. "It needed to be simple, yet still ownable—and work with a broad range of franchises, from Pooh to CARS."

The visual system is distinctly Disney, and also emotionally resonates with new moms and gift-givers. It's playful, with vibrant colors, bold shapes, and clever copy.

Office Recognized by Communication Arts



We're honored that our work for Evernote and the Bigfoot Art Showwas selected to appear in Communication Arts' Typography Annual, which showcases the best typography of the year.

The work will appear in the January/February 2014 issue of Communication Arts.

Office Honored by Communication Arts


Office was recognized in the Communication Arts' 2013 Design Competition for Wee Society Branding and the Bigfoot Art Show. These are among 166 winning entries selected for "creative excellence and quality of execution" out of 4,198 total submissions. Both projects are featured in Communications Arts Design Annual 54.



USA TODAY Gives Wee You-Things Four Stars


USA TODAY contributor and kid-tech expert Jinny Gudmundsen posed the question, “Can apps teach kids about emotions?,” in her recent review of new apps that wrap important lessons in digital media. At the top of the list was Wee You-Things—receiving four stars out of four.

“If you have young children, this app is a great discussion-starter about how people are different and what makes each child special … By creating a joyous environment in which to celebrate the things that make us different, this feel-good app rises to the top.”

The Office-designed app is available for download in the App Store.

Nurun Unveils New Global Identity

Photo: Nurun

Nurun is a global design and technology consultancy with 12 offices and 1,200 employees worldwide. Its approach uses a unique mix of human insights and new technologies to design products and services for clients like Tesla, Adidas, Electronic Arts, Sony and others.

To support its positioning as a strategic, human-centered design firm, Nurun partnered with Office to create the company's new visual identity that would provide a cohesive brand presence across regions. This included a new logo, visual language, business system and detailed design implementation guidelines.

“This was a collaboration with the talented team at Nurun," said Jason Schulte, founder and creative director, Office. "The system had to work across cultures and languages, and reflect the team's smart approach."

The mark is made up of "Nurun" letterforms coming together—symbolizing a "spark" of innovation and the curiosity to dig deeper, which is an integral part of how the team approaches their work.




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2011 OFFICE: Jason Schulte Design, Inc.
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