Flour + Water Pizza Shop Enters Mission Rock

Congrats to our talented friends at Flour + Water on their new outpost in Mission Rock. Part of the new development next to SF Giants stadium, the Pizza Shop is opening this week, and ready for the crush of baseball fans.

Office collaborated with the F+W team and Knowles Architect on the interiors and signage. It’s closely aligned with the branding and visual elements we developed for the flagship Flour + Water Pizzeria in North Beach, including pizza tile mosaics and stackable “+” pizza boxes. For this location, we added Giants-inspired touches — an illustrated baseball cap-wearing seal and signage created from a vintage trading card. We created graphic “dough” murals for the upper walls, a nod to the team’s focus on naturally leavened, slow-fermented pizza dough and a secret to its perfect crust.