A Fresh Take on Frozen

Flour + Water is bringing its North Beach Pizzeria to the freezer aisle with a new line of frozen pizzas, crafted by the same team behind the beloved restaurant. Now available in Bay Area grocery stores, the launch extends the brand’s signature restaurant experience into retail.

Building on the Flour + Water Pizzeria identity that Office created previously, the packaging features an oversized logo, warm terracotta palette, and custom illustrations that celebrate the brand’s North Beach roots. Echoing the approach we used for the Flour + Water pasta line, the design balances modern simplicity with a playful, handcrafted feel, helping the pizzas stand out in the freezer while staying true to the brand’s culinary spirit.