Office Target Halloween Entrance
June 20, 2005

Target Prepares to Scare

Halloween celebrants spend billions of dollars on candy, costumes and decorations, creating a significant opportunity for retailers. Target asked Office to create a marketing campaign that would help establish the retail giant as the Halloween shopping destination, and to encourage shoppers to start stocking up on Halloween supplies earlier in the season.

Aiming to appeal to both adults and kids, we created the theme and story “Prepare to Scare,” and transformed each store into a haunted forest featuring a cast of Scare-acters. Led by “Count Down” (who counts down the days to Halloween), the Scare-acters included Iris the one-eyed monster, Wholio the owl, Clawdette the cat, and their friends.

We brought the story to life with in-store signage and packaging. In the candy aisles, we recreated the trick-or-treat experience by outfitting the end caps with doorbells so kids could press to hear messages from their favorite Scare-acters. Target produced ceramic figurines of the Scare-acters, which became highly coveted on eBay.

Office Target Halloween Aisle 1
Office Target Halloween Characters 1
Office Target Halloween Characters 2
Office Target Halloween Aisle 2
Office Target Halloween Characters 3
Office Target Halloween Characters 4
Office Target Halloween Character 5
Office Target Halloween Aisle Doorbell
Office Target Halloween Candy Size Graphic
Office Target Halloween Candy Packaging
Back to news