Office is a San Francisco-based creative studio that crafts strategies and designs experiences to make things better.
What We Do
We work with leading brands and emerging businesses to clarify their stories and create meaningful experiences that matter to people. This includes brand strategy, visual identities, packaging, advertising, digital experiences, communications and environments. We don’t have a singular, proprietary process; we adapt to the unique needs, work processes and internal cultures of each client. But we find the most successful (and fun) relationships are truly collaborative. And the very best work is created together. In 2014, Office was awarded the Smithsonian's Cooper Hewitt National Design Award to honor lasting achievement in American design and recognize excellence, innovation and enhancement of the quality of life. The Office team was honored by First Lady Michelle Obama at the White House.
Over the past 13 years, we’ve been fortunate to help build brands we believe in. Whether a global Fortune 100 company or Silicon Valley start-up, for us, it’s about the organization’s potential and the client’s courage to differentiate through design. Some of our partners, past and present, include:
Office is located in the vibrant and almost always sunny Mission District of San Francisco, in what used to be a window factory. Our team of experienced strategists, designers, writers and account directors are intensely curious and passionate about designing better experiences. Being a small studio keeps us collaborative, fast, flexible and creative. It helps us build close, long-term partnerships with our clients. And it allows our core leadership team to be involved in every project we take on.
Jill Robertson / President
Jill leads our strategy engagements and helps our clients make a positive impact. She gets excited about imaginative ideas, clarity and iced chai.
- Used to be a speechwriter. Today she writes brand stories for her clients, and bedtime stories for her twin boys.
- Co-founded Wee Society, a kids’ brand that aims to spark creativity and encourage kindness.
- Was raised in rural Iowa (home to Albert, the world’s largest bull).
Jason Schulte / Founder & Creative Director
Jason helps our team create differentiated work that emotionally resonates with people.
- Has received lots of design awards, including this one. Keeps them all in the bathroom.
- Brings Elvis with him to work every day.
- Grew up in Green Mountain, Iowa (where there’s no mountain).
Rob Alexander / Creative Director
Rob subscribes to Dieter Rams’ mantra, “less, but better.” He starts with a million ideas, then relentlessly edits to find the simplest way to tell the client’s story.
- Favorite pirate-related project (so far).
- Dad to Finn, who is also a crazy-talented illustrator.
- Never, ever gets flustered. No matter how hard we try.
Emily Bolls / Strategist
Emily has 15+ years experience developing consumer-inspired marketing and communications strategies. Clients appreciate her clarity, candor and ability to lead productive discussions in record time.
- Started her career as a writer and editor for business and tech magazines.
- As stroke seat on her crew team, she set the pace and rhythm for the boat. Same goes for her projects.
- Awarded “most fun to be around” in her 8th grade yearbook.
Cindy Wu / Operations & Account Director
Cindy makes sure we get things done. She completely gets the creative process. And she never, ever misses a deadline.
- Leads large-scale global projects for P&G, PepsiCo and others.
- Does obstacle racing.
- Passionate about organization, clarity and snacks.
Reva Parness / Account Director
Reva has more than 13 years experience exceeding her clients’ expectations. Don’t be fooled by her relaxed vibe – she never misses a detail.
- Has led Office’s engagements with Whole Foods, Google, Fisher-Price and 826 Valencia.
- Into interior design, photography and tillandsias.
- Grew up in Los Angeles, where she may or may not have worked as the personal assistant to Mrs G. from The Facts of Life.
Designing a smarter planet
In the midst of the meltdown of the U.S. financial system, the ongoing consequences of a global energy crisis, and a broken health care system, IBM recognized a unique opportunity to provide new leadership. The timing was right to show how technology and data could solve some of the world’s biggest problems and create new opportunities. Ogilvy & Mather New York and IBM developed the concept of “Let’s Build a Smarter Planet” — a campaign that was about sharing and encouraging new ideas, rather than selling a product or service. Early in the concepting phase, Ogilvy asked Office to develop the campaign’s visual language.
Inspired by Rand
Inspired by the creative vision that designer Paul Rand developed for IBM in the ‘50s, ‘60s and ‘70s, the Office team adopted Rand’s boldness and “wink” to help grab people’s attention in a way that was vibrant, energetic and unusually approachable for big tech.
A global platform
The thought leadership campaign began with weekly full-page ads in the The Wall Street Journal, New York Times and Financial Times. Each ad was an essay focused on transforming the world’s major systems, such as food, energy, transportation, health care, education and banking. Office distilled the long-form content into clear visual concepts that appeared around the globe — in print, digital and outdoor advertising, trade show experiences and an attraction at Walt Disney World’s Epcot.
Increasing revenue and building brand value
The Smarter Planet campaign became an overarching framework for IBM’s growth strategy, generating $3 billion in revenue and double-digit growth from more than 6,000 client engagements. According to the BrandZ Top 100 Most Valuable Global Brands Study, following the campaign, IBM increased their brand value by 20% (representing $11.3 billion dollars), in a category that only grew by 2% overall in a tough economic climate. IBM’s stock price increased 64% against a Dow that grew just 14%, resulting in a market cap increase of approximately $50 billion dollars.
Branding & Identity
AIGA 365: 31
Art Directors Club
Communication Arts Design Annual 51
Communication Arts Design Annual 50