January 19, 2005
adidas Golf Sets Company Record
adidas Golf achieved the highest market share increase in the company’s history following the launch of its new branding, created by Office.
adidas Golf came to Office to help reposition the brand and set it apart in the golf shoe and apparel market. To establish a strong, differentiated point of view, we narrowed our focus to target the athlete-golfer — the player who’s fiercely competitive and who cares about having the best gear available.
The new brand system taps into the aspirations of the passionate athlete-golfer and shows how adidas Golf’s innovative products increase athletic performance. We created brand mantras, in-store marketing materials and product catalogs that expressed this new focus and attitude.