Made in the Mission

Flour+Water Pasta Shop is a much-loved San Francisco deli and curated marketplace offering fresh pasta, pantry essentials and approachable wines. With the opening of neighboring Penny Roma restaurant, the Pasta Shop is now expanding to introduce an evening enoteca menu, with bites and wines that complement the Penny Roma experience.

Office collaborated with the Flour+Water Hospitality Group to re-imagine the Flour+Water Pasta Shop’s identity, packaging, signage and menu. It’s designed to be a distinctly casual, yet equally thoughtful expression of the Flour+Water family.

We were inspired by old world typography and signage, and applied a modern twist. The shop’s charm comes through in “winks” across the experience — e.g., customers are welcomed by a pigeon illustration painted near the door, and a rogue bocce player appears on the enoteca menu.