Office Develops New Face of Fanta

Office created Fanta's new visual identity, including a global design strategy, logo, packaging system and point of sale marketing.

Fanta is available in more than 180 countries, making it the world's #1 sparkling fruit drink.

“As the leader in its category, Fanta has been visually copied by competitors over the years,” said Jason Schulte, principal and creative director, Office. “While preserving what’s iconic and authentic about the brand, we needed to stand out with a bold design that has a proprietary, playful Fanta wink.” The visual vocabulary is rooted in Fanta’s orange heritage and embodies the brand's imaginative, exuberant spirit.

To ensure visual consistency across markets, Office also developed guidelines that describe Fanta's core visual equities. A range of branding elements allows the Fanta team to emphasize different messages, resulting in a system that is flexible enough to work around the world.

FANTA and the FANTA Splash Bottle are trademarks of The Coca-Cola Company. Copyright 2008 The Coca-Cola Company.