Office Develops Identity System for Beverage Partners Worldwide

Beverage Partners Worldwide (BPW), a joint venture between Nestle and The Coca-Cola Company, develops, produces and markets ready-to-drink tea beverages. Office worked with BPW’s CEO to develop a new identity system that embodies the company's entrepreneurial spirit and commitment to innovation. In the logo, the interlocking water droplet and tea leaf signify the two elements and two companies coming together to architect the future of tea. Kaleidoscope images of tea leaves represent how BPW looks at tea differently to create new products. Office also developed a book called “How We See,” which the CEO gave to BPW employees to inspire them with the company's vision and to introduce the new identity.