New Fanta World Identity Launches

Office developed the new global visual identity system for Fanta World, a carbonated beverage concept that regularly introduces limited edition Fanta flavors from around the globe.

Previously, Office developed the visual identity for the core Fanta brand. “As an extension of the Fanta trademark, Fanta World needed to look like part of that same family, but also communicate the brand's distinctive proposition,” said Jason Schulte, principal and creative director, Office.

Consistent with the Fanta World brand’s adventurous spirit, the visual vocabulary evokes a sense of discovery. Each product – from Thai Mango to China Melon – is depicted with a series of playful illustrations that identify the country and flavor.

Office created the logo, packaging and point-of-sale examples and a toolkit of guidelines and branding elements so that the Fanta World teams in each respective market around the world can successfully create their own region-specific packaging and marketing communications.

FANTA and the FANTA Splash Bottle are trademarks of The Coca-Cola Company. Copyright 2008 The Coca-Cola Company.