Office eBay The Inside Source
March 09, 2011

Magazine or Online Shopping Mall?

That's the question asked by Internet Retailer in a recent piece on the convergence of fashion magazines and online retailing. As print stalwarts such as Elle launch digital apps to help their readers find and buy products featured in the book, retailers are likewise moving into the online magazine space to help provide their customers with tips before they buy.

It's this trend, says Internet Retailer, that has led eBay, Gilt Groupe, and others to create web magazines that tie back to their commerce sites. Office helped eBay in this effort by undertaking a complete redesign of The Inside Source, the company's digital style magazine that aims to position eBay as a destination for style-savvy shoppers.

According to Internet Retailer, The Inside Source is delivering on its goal of driving users to ebay.com to purchase items featured in the editorial. Since the redesign, traffic to the site has nearly doubled, and 18% of users click through from The Inside Source to eBay.com.

Office eBay The Inside Source 2
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