Helping Families Rest Easier

Named “Best Baby Care Innovation” by Parents Magazine, Lumi by Pampers is helping families navigate one of the most challenging phases of new babyhood — sleepless nights.

Office previously developed the brand’s name, visual identity, packaging and industrial design guidelines. And we recently collaborated with the Lumi team to develop the positioning, messaging and art direction for the brand’s next chapter, establishing Lumi as a trusted leader in baby sleep.

We re-imagined Lumi’s digital experience, including the website, digital ads and social media strategy. Our approach was to make it easy for parents to get science-backed information on why sleep is crucial for baby’s development, and to understand how Lumi’s combination of expert sleep coaching, tracking and insights can make better sleep possible.