Elevate Launches to Disrupt Short-Term Credit Industry

Elevate, an innovative online lending company, recently spun off from Think Finance — ranked No. 2 last year on Forbes’ list of most promising companies — to disrupt the short-term credit industry. Elevate provides immediate relief to customers, while also building paths to better credit.

In preparation for the launch, Office helped develop Elevate’s brand strategy, story, tagline and tone of voice, and developed its visual identity system, brand guidelines, website visual design and the lobby interior design for the company’s headquarters.

“Elevate is committed to helping families build brighter financial futures,” Office creative director, Jason Schulte said. “We wanted the brand identity to convey that energetic optimism and innovation, while establishing credibility and trust in the brand.”

“What Office developed perfectly conveys our already established purpose and responsibility,” said Patsy Hauer, Elevate’s vice president of Brand. “But with reinvigorated hope and inventiveness.”