Be Good to Your Whole Body

Building on the Whole Foods Market branding that Office helped develop last year, Office collaborated with the Whole Foods team to evolve the Whole Body brand. Reflecting that the Whole Foods customer cares as much about what she puts on her body as what she puts in it, the elevated look and feel of the new branding represents the quality of the products.

A big part of Office's work was aimed at educating customers — helping them understand why Whole Body included these products in its curated collection — so they can make informed decisions. This involved developing strategic messaging and communications, and a social media content strategy.

Office also worked with the Whole Body team to create a new visual identity system, as well as in-store signage and merchandising, marketing and packaging concepts. Read the case study to learn more about the project.