Enviga is a line of sparkling green tea beverages that invigorates metabolism to help burn calories. Office developed the identity and packaging system for the brand’s global launch.
The product helped define a completely new beverage category, so the identity and packaging were bold and innovative. Because consumers wouldn’t know what to expect from the new product, the biggest challenge was to visually communicate functional benefits, carbonation, fruit flavor and green tea taste -- while maintaining a cohesive package.
The product helped define a completely new beverage category, so the identity and packaging were bold and innovative. Because consumers wouldn’t know what to expect from the new product, the biggest challenge was to visually communicate functional benefits, carbonation, fruit flavor and green tea taste -- while maintaining a cohesive package.