简体中文
Deutsch
Español
日本語
FOLLOW US:
Facebook Twitter RSS SHARE
Share

Google Chrome Identity /

Simplifying an icon
<(1/3)>

Google's Creative Lab asked Office to help redesign the Chrome identity to better represent the Chrome experience of making the web faster and easier for all. Chrome is the umbrella brand for Google's web experience products, including an operating system and fast-growing browser. Now with more than 750 million users worldwide each month, the Chrome browser's user base has more than doubled in the past year.

Office collaborated with the Google team to develop a simple identity that embodies the spirit of Chrome. To maintain the equities of the previous mark, the logo is based on the same interlocking forms and colors. The Office team stripped down the highly stylized, "Web 2.0," glossy 3-D icon to reflect Chrome's super-simple, fast experience in a way that's refreshingly light and modern. The logo was also designed to fit in with Google's family of products, and to adapt easily to a broad range of applications — from a PC menu dock, to notebook hardware, to TV spots.
PROJECT SCOPE:
Branding & Identity
2014 OFFICE: Jason Schulte Design, Inc.
Terms & Conditions