"The Disney Stores play a critical role in how millions around the world experience our brand. The new store design allows kids and families to have a fun and immersive experience while shopping for their favorite Disney products."
Not all people are able to visit Disney’s Theme Parks, but the 300 Disney Stores across the U.S. and Europe provide a way for millions of fans to experience the magic of the brand. While Disney licensed products are available at stores like Target and Wal-Mart, the Disney Stores can provide a unique and memorable experience that no one else can. With this in mind, Office worked with the Disney Store team to completely re-imagine the store experience, with the goal of becoming "the best 30 minutes of a child's day."
Focused on engaging kids in creative, unexpected ways, Office created innovative concepts for store programs, cast member uniforms, signage, shopping bags, and boxes.
Office also developed the Disney Store’s identity, and the visual vocabulary and voice that’s rooted in Disney storytelling. Detailed brand guidelines are helping the team implement the new identity system around the world.
After the stores' redesign, traffic, sales and profit margins increased by 20%, according to Stephen Finney, SVP of global retail operations at Disney Stores. Over 90% of Disney Store guests in North America and Europe said the new store design has brought them closer to the Disney brand.