Coca-Cola Light Plus is the Coke that consumers know and love, fortified with vitamins and minerals.
Office established the brand’s visual language, packaging, and guidelines to help the global Coke team manage the launch in each local market, starting in Europe.
The visual language needed to communicate the core essence of Coca-Cola Light. Consistent with the brand’s optimistic, light-hearted personality, Office created a friendly visual vocabulary, including hand-drawn illustrations and vibrant, uplifting colors that indicate an overall sense of happiness, energy and well-being. The team wanted to emphasize that the brand is not a health drink – but there’s something extra added.
Office established the brand’s visual language, packaging, and guidelines to help the global Coke team manage the launch in each local market, starting in Europe.
The visual language needed to communicate the core essence of Coca-Cola Light. Consistent with the brand’s optimistic, light-hearted personality, Office created a friendly visual vocabulary, including hand-drawn illustrations and vibrant, uplifting colors that indicate an overall sense of happiness, energy and well-being. The team wanted to emphasize that the brand is not a health drink – but there’s something extra added.