“Here’s a thought to leave you with: By 2015, we could live in a world where no kids are born with HIV. The first born AIDS-free generation of our lifetime, by 2015. That’s a thought, right? Every day, 1,000 mothers give birth to a child with HIV. And it doesn’t have to be.”
In its most important campaign to date, (RED) wants to see a whole generation born AIDS-free in five years.
To raise awareness of the goal, (RED) asked ten artists, including Office, to provide a creative interpretation of an AIDS Free Generation born in 2015. The Office team created an illustration and video.
Launched globally on World AIDS Day, the advertising and social media campaign included a call for supporters to change Facebook profiles to (RED) artwork, as well as turning the world (RED) by lighting red more than 80 distinctive landmarks – from the Sydney Opera House, to the London Eye, to the Empire State Building.
In its most important campaign to date, (RED) wants to see a whole generation born AIDS-free in five years.
To raise awareness of the goal, (RED) asked ten artists, including Office, to provide a creative interpretation of an AIDS Free Generation born in 2015. The Office team created an illustration and video.
Launched globally on World AIDS Day, the advertising and social media campaign included a call for supporters to change Facebook profiles to (RED) artwork, as well as turning the world (RED) by lighting red more than 80 distinctive landmarks – from the Sydney Opera House, to the London Eye, to the Empire State Building.