Office is a San Francisco-based creative studio that crafts strategies and designs experiences to make things better.
What We Do
We work with leading brands and emerging businesses to clarify their stories and create meaningful experiences that matter to people. This includes brand strategy, visual identities, packaging, advertising, digital experiences, communications and environments. We don’t have a singular, proprietary process; we adapt to the unique needs, work processes and internal cultures of each client. But we find the most successful (and fun) relationships are truly collaborative. And the very best work is created together. In 2014, Office was awarded the Smithsonian's Cooper Hewitt National Design Award to honor lasting achievement in American design and recognize excellence, innovation and enhancement of the quality of life. The Office team was honored by First Lady Michelle Obama at the White House.
Over the past 12+ years, we’ve been fortunate to help build brands we believe in. Whether a global Fortune 100 company or Silicon Valley start-up, for us, it’s about the organization’s potential and the client’s courage to differentiate through design. Some of our partners, past and present, include:
Office is located in the vibrant and almost always sunny Mission District of San Francisco, in what used to be a window factory. Our team of experienced strategists, designers, writers and account directors are intensely curious and passionate about designing better experiences. Being a small studio keeps us collaborative, fast, flexible and creative. It helps us build close, long-term partnerships with our clients. And it allows our core leadership team to be involved in every project we take on.
Jill Robertson / President
Jill leads our strategy engagements and helps our clients make a positive impact. She gets excited about imaginative ideas, clarity and iced chai.
- Used to be a speechwriter. Today she writes brand stories for her clients, and bedtime stories for her twin boys.
- Co-founded Wee Society, a kids’ brand that aims to spark creativity and encourage kindness.
- Was raised in rural Iowa (home to Albert, the world’s largest bull).
Jason Schulte / Founder & Creative Director
Jason helps our team create differentiated work that emotionally resonates with people.
- Has received lots of design awards, including this one. Keeps them all in the bathroom.
- Brings Elvis with him to work every day.
- Grew up in Green Mountain, Iowa (where there’s no mountain).
Rob Alexander / Creative Director
Rob subscribes to Dieter Rams’ mantra, “less, but better.” He starts with a million ideas, then relentlessly edits to find the simplest way to tell the client’s story.
- Favorite pirate-related project (so far).
- Dad to Finn, who is also a crazy-talented illustrator.
- Never, ever gets flustered. No matter how hard we try.
Emily Bolls / Strategist
Emily has 15+ years experience developing consumer-inspired marketing and communications strategies. Clients appreciate her clarity, candor and ability to lead productive discussions in record time.
- Started her career as a writer and editor for business and tech magazines.
- As stroke seat on her crew team, she set the pace and rhythm for the boat. Same goes for her projects.
- Awarded “most fun to be around” in her 8th grade yearbook.
Cindy Wu / Operations & Account Director
Cindy makes sure we get things done. She completely gets the creative process. And she never, ever misses a deadline.
- Leads large-scale global projects for P&G, PepsiCo and others.
- Does obstacle racing.
- Passionate about organization, clarity and snacks.
Reva Parness / Account Director
Reva has more than 13 years experience exceeding her clients’ expectations. Don’t be fooled by her relaxed vibe – she never misses a detail.
- Has led Office’s engagements with Whole Foods, Google, Fisher-Price and 826 Valencia.
- Into interior design, photography and tillandsias.
- Grew up in Los Angeles, where she may or may not have worked as the personal assistant to Mrs G. from The Facts of Life.
Celebrating everyday magical moments
As part of The Walt Disney Company’s strategy to build a unified and cohesive global Disney Baby brand, they asked us to develop the brand story, design strategy, visual identity system, voice, website visual design, identity and packaging system guidelines, brand video and advertising campaign.
Connecting with millennial moms
Our goal was to emotionally resonate with new moms in a distinctly Disney way. We started by leading work sessions with the Disney team to define the Disney Baby story, personality, design strategy and guiding principles. While we designed the system with a playful personality, we also used considerable restraint. The branding had to take a backseat to Disney’s broad range of iconic stories and characters — from Pooh to CARS — while still building and unifying the Disney Baby brand.
To distinguish products sold across different retailers — from Wal-Mart and Target, to Babies ‘R’ Us and Nordstrom, to The Disney Store — we built a tiered visual system with distinct approaches. Consistent visual threads helped create cohesiveness and build equity. We developed comprehensive guidelines with examples to help hundreds of licensees and partners successfully implement the system across thousands of skus.
Disney Baby Advertising — The magic of real moments
We developed Disney Baby’s brand advertising campaign “Everyday Magical Moments” that celebrates the perfectly messy, snuggly, sweet and funny real moments with a baby. The campaign included print and digital ads as well as a video. The ads aim to connect with moms — showing everyday moments they relate to — and to establish Disney Baby as a trusted brand they can rely on every step of the way.
Disney Baby Store — Welcoming a new arrival
The first-ever Disney Baby Store arrived at The Americana at Brand in Glendale, Calif., in September 2012, and also opened as a shop-in-shop in the Disney Store Times Square in New York. Office collaborated with the Disney team to create the store’s identity, voice guidelines, packaging system and signage concepts. The Disney Baby Store represents the ultimate expression of the brand, and the visual elements and voice help reflect that special, elevated experience.
Branding & Identity
Retail & Environments