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November 14, 2013

Office Honored by AIGA

Office’s work for Wee Society was honored by AIGA’s “Justified” competition, which recognized 14 case studies that demonstrate the value of design.

Embarrassingly nice comments from the jurors:

“Wee Society sets the bar for a vital, desirable and engaging user experience for children and parents alike … full of imagination and delight. This is a winner, from the entrepreneurial spirit that drove the concept to its meticulous and business-savvy execution.”

— Valerie Casey, founder and chief executive officer, Necessary Projects

“The branding and illustration are beautiful ... I’ll definitely frequent their site for all of my baby shower needs in the near future.”

Jessica Hische, letterer and procrastiworker, Title Case


“I don’t have children, but if I did, I’d want them to be Wee Society kids in hopes that they’d learn attention to detail and develop a sense of design savvy during play.”

— Josh Rubin, founder and editor in chief, Cool Hunting


“These entrepreneurial design minds invented a wonderful universe, then crafted magical portals into it through a website, apps, posters and products.”

— Brad Johnson, VP, executive creative director, Second Story (now part of SapientNitro)


“Inspirational. A well-thought-out plan on product development fuses with a nice balance of formal and informal design research and marketing strategies.”

— Clement Mok, design and business consultant, The Design Office of Clement Mok


“It is so refreshing to see good design in this consumer category, which historically has been uninspired. This sets the bar high.”

Alina Wheeler, author, Designing Brand Identity

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