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June 18, 2013

N3TWORK plans to create “the internet of interests”

San Francisco-based tech start-up N3TWORK announced its plans to reimagine the internet experience, building it around users’ interests. Based on the premise that the current web experience wasn’t designed for today’s mobile, touch-based devices, and isn’t organized for the way we think about things, N3TWORK is developing an entirely new, integrated experience.

“[We knew there had] to be a better way to access the internet’s rich media and arrange it in a way so that it is more engaging and easy to share,” Neil Young, N3TWORK co-founder and CEO, told VentureBeat. The app will launch later this year.

Office partnered with N3TWORK’s founders as they defined the start-up’s culture and brand. Office created the company’s visual identity system, recruiting materials and posters, as well as art installation concepts for the new workspace.

“N3TWORK makes the complex simple and easy to use. So we wanted the visual identity to be clean and straightforward — while still thoughtful and considered,” said Jason Schulte, Office’s founder and creative director. “The simple mark visually represents you at the center of the N3TWORK experience. And in most executions, the visual identity needs to get out of the way — so it doesn’t overshadow the content you care most about.”

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