Office is a San Francisco-based creative studio that crafts strategies and designs experiences to make things better.
What We Do
We work with leading brands and emerging businesses to clarify their stories and create meaningful experiences that matter to people. This includes brand strategy, visual identities, packaging, advertising, digital experiences, communications and environments. We don’t have a singular, proprietary process; we adapt to the unique needs, work processes and internal cultures of each client. But we find the most successful (and fun) relationships are truly collaborative. And the very best work is created together. In 2014, Office was awarded the Smithsonian's Cooper Hewitt National Design Award to honor lasting achievement in American design and recognize excellence, innovation and enhancement of the quality of life. The Office team was honored by First Lady Michelle Obama at the White House.
Over the past 12+ years, we’ve been fortunate to help build brands we believe in. Whether a global Fortune 100 company or Silicon Valley start-up, for us, it’s about the organization’s potential and the client’s courage to differentiate through design. Some of our partners, past and present, include:
Office is located in the vibrant and almost always sunny Mission District of San Francisco, in what used to be a window factory. Our team of experienced strategists, designers, writers and account directors are intensely curious and passionate about designing better experiences. Being a small studio keeps us collaborative, fast, flexible and creative. It helps us build close, long-term partnerships with our clients. And it allows our core leadership team to be involved in every project we take on.
Jill Robertson / President
Jill leads our strategy engagements, to help our clients make a positive impact. She gets excited about framing ideas, reframing conversations and drinking iced chai.
- Inspired by her twin boys, co-founded Wee Society to spark little imaginations.
- Used to be communications director and speechwriter for the CEO of Gap Inc.
- Was raised in rural Iowa (home to Albert, the world’s largest bull).
Jason Schulte / Founder & Creative Director
Jason helps our team create differentiated work that emotionally resonates with people.
- Has received lots of design awards, including this one. Keeps them all in the bathroom.
- Brings Elvis with him to work every day.
- Grew up in Green Mountain, Iowa (where there’s no mountain).
Rob Alexander / Creative Director
Rob subscribes to Dieter Rams’ mantra, “less, but better.” He starts with a million ideas, then relentlessly edits to find the simplest way to tell the client’s story.
- Favorite pirate-related project (so far).
- Dad to Finn, who is also a crazy-talented illustrator.
- Never, ever gets flustered. No matter how hard we try.
Emily Bolls / Strategist
Emily has 15+ years experience developing consumer-inspired marketing and communications strategies. Clients appreciate her clarity, candor and ability to lead productive discussions in record time.
- Started her career as a writer and editor for business and tech magazines.
- As stroke seat on her crew team, she set the pace and rhythm for the boat. Same goes for her projects.
- Awarded “most fun to be around” in her 8th grade yearbook.
Cindy Wu / Operations & Account Director
Cindy makes sure we get things done. She completely gets the creative process. And she never, ever misses a deadline.
- Leads large-scale global projects for P&G, PepsiCo and others.
- Does obstacle racing.
- Passionate about organization, clarity and snacks.
Reva Parness / Account Director
Reva has more than 13 years experience exceeding her clients’ expectations. Don’t be fooled by her relaxed vibe – she never misses a detail.
- Has led Office’s engagements with Whole Foods, Google, Fisher-Price and 826 Valencia.
- Into interior design, photography and tillandsias.
- Grew up in Los Angeles, where she may or may not have worked as the personal assistant to Mrs G. from The Facts of Life.
A new look for Disney Baby
As part of The Walt Disney Company’s strategy to build a cohesive Disney Baby brand, Office developed the brand’s new visual identity, voice and packaging system. “In taking on this global re-branding, Office pushed us creatively while still feeling completely like Disney,” said Jeannine D'Addario, who was VP, Disney Moms & Babies, during the project. “They nailed the design strategy. But most important, the work elicits an emotion — you see it and smile, or have that moment of 'awww.' It's smart, sweet, funny and memorable.” Office articulated the brand’s core attributes and developed the design strategy, visual identity, voice, digital design guidelines and packaging system guidelines. This included a tiered visual system, to help distinguish DisneyBaby products sold in the Disney Store, from those sold in other specialty stores and department stores, and those sold in mass retail locations, like Target and Wal-Mart — while still unifying and strengthening the brand. The visual system is distinctly Disney, and also emotionally resonates with new moms. It’s playful, with vibrant colors, bold shapes and clever copy. “The unique challenge here was to build strong branding that could also take a backseat to Disney’s iconic stories and characters," says Office founder and creative director Jason Schulte. “It needed to be simple, yet still ownable — and work with a broad range of franchises, from Pooh to CARS.”