10.15.08 | Projects
Known equally as a nonprofit tutoring center for aspiring young writers, as well as San Francisco’s only pirate supply store, 826 Valencia today unveiled a new line of exclusive products.
Office helped reinvigorate the pirate supply store by developing a new store identity and nearly 50 new products, including Captain Blackbeard's Beard Dye and Scurvy BeGone capsules.
"Office has produced some of the most ravishing and funny buccaneer supplies yet known to man," says Dave Eggers, 826 Valencia founder, Pulitzer-nominated novelist, and McSweeney's editor.
Named for its address in San Francisco's Mission District, 826 Valencia was founded in 2002. When the founders learned that the space for their new nonprofit tutoring center was zoned for commercial use, they decided to open a pirate supply store to meet city regulations. Since then, the unconventional storefront has helped draw kids into its free writing programs held in the back. The pirate store, with eye patches, parrot food and planks sold by the foot, represents what 826's programs stand for -- supporting creative expression.
"The pirate store is a wildly imaginative, inspiring, interactive experience," says Jill Robertson, president, Office. "We tried to create an authentic, visually cohesive story around the idea of an 18th century pirate walking into a 21st century store to pick up a few things."
For example, step into the store and you’ll find:
- Bilge Water (water that gathers in the bottom of a ship), bottled from various oceans like vintages of fine wine
- Peg Leg Oil, which lends your leg an appearance that says, 'I can walk quickly when necessary'
- An all-purpose Treasure Shining Kit to remove tarnish, grime, dirt, salt, blood & guilt
- An illustrated poster, based on an actual buccaneer's insurance policy, outlining the compensation a pirate would receive for losing a limb at sea -- 300 gold pieces for a right arm; 250 for a left (assuming you're right-handed)
The new products are now available at the store at 826 Valencia Street in San Francisco; posters are available at www.826valencia.org/store
. All proceeds directly benefit 826 Valencia's writing programs.