03.17.08 | Projects
Following successful rollouts in Belgium in summer 2007 and in the UK in fall 2007, Coca-Cola Light Plus — fortified with antioxidants, minerals and vitamins — has now launched in France and Germany. Office created the brand's global visual identity system and packaging guidelines.
The visual language needed to communicate the core essence of Coca-Cola Light. Consistent with the brand's optimistic personality, Office created a friendly visual vocabulary, including hand-drawn organic illustrations and vibrant, uplifting colors that indicate an overall sense of happiness, energy and well-being.