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Praesidian Capital Introduces New Identity


Office developed the identity for New York-based investment firm Praesidian Capital.

"Walking through Praesidian's offices in Chelsea, I was struck by the great loft-like space and relaxed, friendly feel -- it's not your stereotypical uptight, blue-suit environment," said creative director Jason Schulte. "They needed an identity that reflects this and helps set them apart from other financial firms."

The identity includes a seal that was inspired by the intricate art of old stock certificates. This "old money" sensibility provides a sense of credibility and stability, while the "pc" monogram and animation adds a modern interpretation, making it dynamic, distinctive and relevant today.
2014 OFFICE: Jason Schulte Design, Inc.
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