02.23.09 | Projects
Office developed the identity for New York-based investment firm Praesidian Capital.
"Walking through Praesidian's offices in Chelsea, I was struck by the great loft-like space and relaxed, friendly feel -- it's not your stereotypical uptight, blue-suit environment," said creative director Jason Schulte. "They needed an identity that reflects this and helps set them apart from other financial firms."
The identity includes a seal that was inspired by the intricate art of old stock certificates. This "old money" sensibility provides a sense of credibility and stability, while the "pc" monogram and animation adds a modern interpretation, making it dynamic, distinctive and relevant today.